The affective memory, respect and reverence for the local culture, the traditional knowledge of dealing with leather are elements that humanize each creation of the brand. With more than 70% of the processes done manually by artisans from Pernambuco, Ceará and Paraíba, each shoe that leaves Vitalina carries with it the knowledge of the hands that learned from parents, grandparents and other ancestors. Each shoe created is inspired by the aesthetic universe of the Brazilian Northeast, re-reading this imagery and proposing a contemporary product with traditional DNA.
Therefore, when looking at footwear, most consumers experience, even if instinctively, a feeling of familiarity, affective memory or belonging. Even without identifying exactly where this comes from, this feeling permeates the entire relationship, humanizing the bond between the consumer and the brand